NWM Office Building

Milwaukee, WI

Photos of the NWM Office Building can be viewed in the Gordon Photo Gallery.

The NWM Office Building is a $450 million state-of-the-art office tower with 34 stories and over 1.1 million square feet of space that was constructed for a major insurance corporation and has become the new shining star of downtown Milwaukee, WI. Located on the shore of Lake Michigan, the building is designed to help employees collaborate and provides many luxuries including great views of the lake from office windows, 25,000 square foot gym that spans the entire 5th floor, wireless work stations that allow employees to work anywhere in the building, a 40-foot gas fire place where employees can warm up on a cold day, and a three-acre green space with gardens and trees for outdoor enjoyment.

Custom Column Covers

Gordon, Inc. provided a total of 117 metal column covers for the interior and exterior of the building, some standing as high as 100-feet tall which posed design challenges as well as installation and life safety challenges for the installer, Grunau Company, Inc.

Custom Column Covers Custom Column Covers

The architectural design, by Pickard Chilton in New Haven, CT, required Gordon, Inc. to take a highly creative approach to achieve constructability in a way that would achieve an almost “seamless” appearance. Wisconsin Architectural Sales worked closely with the architect to assist with meeting design requirements. Special welding of concealed structural components, as opposed to the typical interlocking column cover connection feature was required to meet design objectives. In addition to the extreme height, the 100-feet tall column covers also included special multi-dimensional cone shapes located at the top of the columns.

Custom Column Covers Custom Column Covers

Custom Column Covers

Gordon, Inc. performed 3-D modeling and dedicated many CAD hours as the design was perfected. Mockups were approved and the manufacturer was released to CNC to fabricate the component parts. Column covers were finished in a custom white powder coat finish formulated for durability from high impact, as well as providing chemical and U/V resistance.

Custom Column Covers

In addition to the highly custom column covers, Gordon, Inc. provided metal wall panel systems, fascia panels, and curved aluminum tubing in the interior spaces. The custom aluminum wall panel systems were added as a design element to accent the open spaces of the dining and food court areas as well as create bar-height seating. Panels and tubing were finished in a durable and high impact resistant Light Bronze and Silver Satin powder coat.

Custom Column Covers Custom Column Covers

Recognized by FORTUNE® as one of the "World's Most Admired" insurance companies in 2017, this great building design will only strengthen that reputation, while reshaping Milwaukee’s city skyline.

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